In order for a business today, to optimize its performance, it needs to know or hire specialist Search Engine Optimization strategies. Although SEO is known to many as just adding keywords to articles at strategic points, a true SEO specialist can also provide link building techniques, site auditing, competitive analysis, blog optimization, social content development and other SEO related recommendations and so is a valuable source for tools that can increase a business’s sales. Yes it is true that keywords do play a role in SEO but they only afford the search engine’s the ability to better recognize a site, not always giving it a higher ranking in search listings though. That requires more than just aptly placed phrases in the appropriate places as the search engine’s criteria is far more complex and is kept that way by frequent changes being made to it. The changes to the search engines criteria are instigated by their owners, each of which strives to have their own engines provide the highest quality results for their searches. This natural competitiveness however, can often leave a business’s web site being one of the untold hundreds which is destined never to be seen by being on page 9 or 10 of the search results. As keywords have no relationship to quality, other criteria also have to be applied in order to hopefully determine which the high quality sites are and which are not. Obviously a high quality site is free from grammatical errors and a search engine may be able to determine that but, a true quality site will be both interesting and perhaps informative, neither of which a search engine can determine on its own. Therefore a search engine relies on a site’s popularity to determine its quality, meaning that the more often a site is visited, the higher quality the engine ranks it on searched which, in turn, makes it even more frequently visited. Obviously that does not sound particularly fair and so the criteria also includes how much a site is liked on the popular social media sites which may, give a more accurate appraisal of how interesting a site may be.
As mentioned, SEO specialists are aware of all the criteria a search engine uses to determine the rankings on its search results and also know of when changes are made to that criteria and what those changes are. There are SEO agencies that can do far more than just get your site to the top of searches and in order to find an SEO agency that may be right for your business, if you live in San Diego, look for san diego seo consultants on the internet. Although an SEO agency may not be essential for a business to prosper, they are certainly recommended for any business that does not already have an SEO specialist on their staff as, a business may not think SEO necessary, its competitors might and if they do, it will always be the competitor’s site which is visited first when relevant searches are made on the internet.